Private access · UK & Ireland · US coming soon

The ground truth
on every account.Never a guess in disguise.

Acutem builds a verified intelligence report on any company from primary statutory records. Every claim is labeled, so you always know exactly how much to trust it.

FACTDERIVEDESTIMATE

The problem

Most account intelligence
is confidently wrong.

Sales teams walk into meetings with CRM records and scraped profiles treated as current. They are routinely out of date, and no one flags it.

● The CRM record

Account profile · last enriched at unknown date

Standalone
insurer

Aviva PLC, treated as a static account. No source, no date, no signal that the structure underneath it has changed. Acted on in the room as if it were current.

● The statutory record

Companies House · filings, 30 May 2025

Acquired
Direct Line

Aviva completed its acquisition of Direct Line Group on 30 May 2025, the UK's largest motor and home insurer.FACT A material change that reprices the account, with the date and source attached.

Methodology

Every claim is labeled.

The FACT / DERIVED / ESTIMATE system is the core of Acutem. It is why you can walk into a room and know exactly how much to trust every number you carry.

FACT

Retrieved verbatim from a statutory source. Companies House: profile, officers, PSC, charges, and filing history. Zero interpretation applied.

DERIVED

Calculated from verified FACT data. A computation drawn entirely from statutory figures. The source numbers are real; the method is stated alongside.

ESTIMATE

AI inference where no statutory source exists. Explicitly marked in amber. The label is the caveat. No guesswork is ever presented as fact.

Sources

We go to the filing.

Acutem queries primary statutory registers directly, starting with Companies House. We add a register to the live list only once it is proven on a real company. No intermediaries. The actual document.

Live now1 source

Companies House: profile, officers, PSC, charges, filing history

Expanding coveragein progress

CRO, Companies Registration Office (Ireland)

FCA Financial Services Register

ICO Data Protection Register

UK Gender Pay Gap service

Charity Commission / OSCR

Contracts Finder / Find a Tender

A source appears under Live now only once it is proven on a real company, and it is queried live at run time. Companies House is the ground truth today, and claims drawn from it are labeled FACT. Expanding-coverage registers are not queried until they go live. Anything inferred without a statutory source is labeled DERIVED or ESTIMATE, never presented as statutory.

How it works

Watch a report build itself.

Enter a company. Watch Acutem build a 12-section report in real time, every claim labeled as it lands.

app.acutem.io/report

Aviva PLC CRN 02468686 Active

A Analyst Snapshot Queued

Incorporated 9 Feb 1990 FACT Companies House · registered profile

Structure Acquired Direct Line, 30 May 2025 FACT Companies House · filings

Entity type Group holding company DERIVED From SIC 70100, activities of head offices

Group employees ~22,000 (global) ESTIMATE Public disclosures, not a statutory filing

B Parents & Control Queued

C Employees Queued

D UK & IE Subsidiaries Queued

L Gap Log Queued

Section C, UK headcount: no statutory employee figure filed at holding-company level. SIC 70100 covers head-office activity only. Not disclosed. Not estimated.

It labels every claim by its evidence.
The ones it can’t verify, it refuses to invent.

Built for

“The person who actually reads the filing.”

Built by a Sales Operations analyst who spent two years doing this by hand, and caught £176M in territory data errors that everyone else had missed.

Sales Operations Analysts Revenue Operations Managers Enterprise Account Executives Territory Planning teams Partnerships & Alliances Legal & Compliance

Request access.

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